![](https://cdn.myportfolio.com/45e410bd-cbbb-4071-997d-824ff16a0ea6/ae768af7-b97f-400b-8c5a-bc66df89d707_rw_1920.jpg?h=15753c33c15033899eac8e4f59eb3d46)
![](https://cdn.myportfolio.com/45e410bd-cbbb-4071-997d-824ff16a0ea6/2f00c148-7891-455d-b46d-1d867a4dffe2_rw_1920.jpg?h=7384bd3c9ab12308db3b92d37d3107f4)
The world of Saeco is tasteful, desirable and contemporary. Iris Amsterdam asked us to translate these values into a recognizable film for their flagship model, the Saeco GranBaristo Avanti.
To achieve this we used a juxtaposition of contemporary design in earthly hues with photo real elements. Subtle and sophisticated animation and sound design was added to bring the piece to life.
Coffee, anyone?
![](https://cdn.myportfolio.com/45e410bd-cbbb-4071-997d-824ff16a0ea6/c9c9d5fc-5946-4510-aa93-7481d8d7a6a5_rw_1920.jpg?h=c4b7ae9c48371862593a6769f1b30c5d)
Credits:
Client: Philips / Saeco
Commissioned by: Iris Worldwide
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Illustrations: Jeen Berting
Animation: Cas Prins, Ola Tandstad, Guido van Gemerden, Freek Freriks, Rob Wienk
Music and Sound Design: ParkStudio
Commissioned by: Iris Worldwide: Rachna Dhall, Tim Steur, Sharon Sarinas