Be Sexy, Be Smart

Soa Aids Nederland asked us to help develop a campaign to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. Recent research has shown these groups to be at greater risk of infection due to cultural factors, which often result in them being less inclined to acknowledge the risk or seek help. This is not only bad for the health of the individuals concerned, but also the wider community.

Soa Aids Nederland asked us to help develop a campaign to raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba.
 
To have an impact on this audience, we knew we’d have to develop an approach which would resonate culturally. We set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing. Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.
 
 
Designed, directed and produced by PlusOne.
plusoneamsterdam.com
 
Client: Soa Aids Nederland
Creative Director: Martijn Hogenkamp 
Producer: Marcel Vrieswijk 
Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
Copy: Miriam Young, Jessica Lehrer
Music and Sound Design: ParkStudio
Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom
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