For the UltraBoost 5.0 DNA CAMPAIGN together with Adidas, Woodwork teamed up with NY based artist rep Hugo & Marie and Agent Pekka.
5 artist from their roster were selected to build a unique art piece for a specific shoe in the range. The first one we created was together with Merijn Hos

The overarching theme was energy and this specific edition was called Big Mood. Merijn translated this to an artwork using his iconic orbs and soft gradients. It was fun to bring his design to life and inject it with energy in a fitting way. Using 2D animation combined with 3D animation of the product.
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